Malled

“Malled” was the fifth episode of the first season of Daria.

Plot Summary
A new mall has appeared in Lawndale - the Mall of the Millennium (an obvious take on the real life "Mall of America") - to the joy of Quinn, who begs to go to the mall. Helen and Jake, however, are reluctant to allow Quinn to go until she gets her grades up. The next day at school, during Daria's class in economics, a misunderstood answer by Daria is used by Mrs. Bennett to organize a school trip to the mall, over the objections of Jane and Daria, who try unsuccessfully to sneak out of going.

The class goes to the mall by bus, where the students engage in several behaviours. Kevin tries to engage everybody to sing "1000 Bottles of Beer on the Wall", until Brittany stops him by making out with him. Upchuck tries to convince female colleagues to serve as swimsuit models, but his plan is quickly seen through by the young women. Daria, meanwhile, becomes nauseous during the trip, possibly due to Brittany's perfume. When the group arrives at the mall, they board a train, where Daria throws up.

The Mall of the Millenium is revealed to be a complex building of many levels and areas. Some time later, the whole group has a meeting with the mall executives. Suspicious of the questions and the presence of a mirror, Daria proceeds to turn off the lights, revealing several executives behind a two-way mirror, thus confirming that the meeting was a smokescreen to conduct market research. Pressed by Jane and Jodie, the chief executive distribute some gift coupons for several shops inside the mall.

The class the regroups in the center of the mall, where Mrs. Bennett distributes assignments and organizes pick-up times. After completing their assignment, Daria and Jane end up at the food court, where they run into Fashion Club who have cut classes to shop at the mall. After some negotiating, a furious Quinn buys their silence with a ride home and a promise to do Daria's chores.

Next, Daria and Jane go to use their coupons. Jane's is for the hair salon Scissor Wizard, where Jane tries unsuccessfully to buy a pair of scissors or have her hair cut in the style of a character from Sick, Sad World, eventually getting reimbursed in cash after being offered a can of mousse as a consolation gift. Daria's coupon is for Doo Dad Shop, where she becomes the 10000th customer and is presented with several free gifts. A shocked Daria has her picture taken by store, together with the whole staff smiling.

That afternoon, the two are driven home, with the Fashion Club, by an unnamed male victim guy (er..., I mean escort, or rather servant...) and, later that evening, as Quinn is dutifully picking up dinners plates, Helen and Jake announce that they were planning on a movie trip at the new mall, including a stop at Books By the Ton for Daria, which causes noticeably subdued reactions from both of their daugthers.

“Malled” and Fanfic
The Mall of the Millennium is seen in fan fiction periodically.