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Following voters rejecting an increase in property taxes (again), [[Lawndale High]] is going through a budget crisis and the students are lacking basic educational material like post-USSR maps, paint and good photocopy equipment. Despite the teacher's protests, [[Angela Li|Ms. Li]] only decides to act when she notes there is a lack of football equipment.
She is visited by [[Leonard Lamm]], who brings a plan to create extra revenue for the school: by increasing the number of soda vending machines and installing publicity in school grounds,
[[Daria Morgendorffer|Daria]] is suspicious of the date and tries to get her parents involved and attend the discussion. [[Helen Morgendorffer|Helen]] and [[Jake Morgendorffer|Jake]], however, have other plans for the day and suggest for her to get involved instead. Daria and [[Jane Lane|Jane]] end up attending, being the only public present besides Lamm and Li. Daria objects to the school's endorsement of the soda and the presence of advertising, but her objections are ignored or overruled.
In a few days, the effects of the contract are visible, with more vending machines and posters advertising Ultra Cola in the school hallways. Daria does not give up and takes her complaints to [[Jodie Landon|Jodie]]. But Jodie, although uncomfortable with the ads, also appreciates the monetary benefits and suggests that Daria herself do something, pointing out that she is always complaining. Daria brings up this last comment when talking with [[Tom Sloane|Tom]], who states there is nothing wrong in complaining, as long as one is actually doing something. In the end, Daria goes to see the county school superintendent, [[Superintendent Cartwright|Mr. Cartwright]], describing the situation in Lawndale High. He is skeptical, reveling he had been considering doing a similar soda contract to all county schools and further asking whether Daria's complaint isn't just to earn herself a school extra credit. Daria denies it, stating her reasons
Meanwhile, Lamm notes to Li that the school isn't meeting the Ultra Cola consumption quota to justify the endorsement money. This leads a increasingly paranoiac Li making every effort to bring students to consume the drink: the school halls and bus get the Ultra Cola logos displayed; the football and cheerleading teams get new uniforms; teaching materials now constantly make references to the soda. When this isn't enough, Li bribes the football players with higher grades for all who drink soda and even tries to have the elementary school kids drink it.
Finally, mentally breaking down, she roams the school with an axe,
In the end, the situation has almost returned to normal: the soda machines have been banned from the hallways, but still exist in the cafeteria; ads for Ultra Cola have been paired down to school event tickets and the ''Lowdown'', and Li has returned as principal despite her psychotic break. Daria is hesitant to declare victory, however, as the roof of Lawndale High has been painted with the Ultra Cola logo, ensuring that all who pass over Lawndale by plane are marketed to.
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